This was a great source of income while I was in school or when I’ve been transitioning jobs.
For years, I’ve shared about this with close friends -male and female- in conversation, but shortly after moving to Nashville, I started feeling I should share the info with more people, as I’ve realized the experiential marketing or brand ambassador industry is not as widely known as I thought.
When you go to concerts, festivals, trade shows or any big event where companies or brands have a booth, tent or any sort of display, the majority of the time the people representing those companies or handing out the free goodies are Brand Ambassadors. So why did I title this “Experiential Marketing”? Because that’s the general industry this role falls under and it gives you more flexibility when putting that experience on your actual resume.
In a nutshell, as a Brand Ambassador you get paid to be the face of the company for that event, and on average most companies will pay $20hr (this rate may vary based on the city). The majority of the time you’re not working for the company you’re representing directly, but you’re working as an independent contractor for a staffing or a marketing agency.
What Does a Brand Ambassador Do?
Your duties will vary based on the event or the brand you’re representing, but the basics of it usually revolve around representing the company/brand, having a great attitude, smiling, directing people through the event footprint, helping them register (collecting emails and demographical data), handing out premiums, educating customers on a product or service, etc. Depending on the product or event, some companies will provide training prior to the event, or you’ll be briefed on arrival.
How Do You Become a Brand Ambassador?
It’s not hard, but you must be persistent.
You’ll need a brand ambassador (BA) resume and that’s way more simple than any other resume. To land my first BA gig many years ago, I submitted a word document with my contact info and a summary of my experience volunteering at community events (which largely meant church activities at the time). I described I had experience directing crowds, creating awareness, greeting people, making them feel welcome and delivering outstanding customer experience. I honestly had years of events experience and they came in handy to land that first gig.
After that, I started adding each event to my BA resume and as the list grew, I removed some to keep it to one page with only the best or my favorite brands/events.
Besides bringing your A game, being professional (in your appearance and attitude), there are two key things that you need to keep in mind to land more gigs:
- Be accountable to your onsite manager and the staffing agency – they can become key contacts for future gigs.
- Make friends with other BAs on your team because people prefer to work with people they already know, so BAs tend to refer each other to events.
How Do I Find Brand Ambassador Jobs?
There are many ways to do it, but the easiest way to start is by joining Brand Ambassador groups on Facebook. You just need to type “Brand Ambassadors of ____(city name)____. Most groups will ask you a few questions and then you’ll have to wait for an admin to approve you – it takes 24-48hrs on average based on my experience.
Those groups will have different gigs listed, and those listings usually include:
- Event Name
- Hourly or Daily Rate
- How to Apply – this is usually where they’ll send you to create a profile with a specific company and apply on their portal.
Because there are hundreds of these companies, my recommendation is that when you create your first profile, you create a document on your computer where you copy+paste your answers because you’ll need to answer almost all of the same questions each time. (This is where you’ll need to be patient and persistent).
The upside of creating a profile, is that then you start getting direct notifications via email or phone app if the company has one. That means next time you apply for an event, it’s usually a two-click process because they already have your profile.
Where/How To Start?
As I mentioned before, there are hundreds of these companies, so I’m just going to list some of the companies I’ve worked with the most so I can vouch for their professionalism and/or the quality of clients/brands they work with, plus their reliability when it comes to payment.*
I haven’t worked with these ones (due to either availability or event location), but they’re worth registering with:
You can find more either by searching on Google or Facebook.
I hope this is helpful to you or to someone you know. 🙂
*Always read the payment terms. Most companies pay one 2-4 weeks after the event is completed – either by check or direct deposit. Although most companies I’ve worked with are good with delivering payment on time, it’s happened at least once that somehow my payment was delayed – it may have slipped to the person doing payroll on their end. Once I contacted them they apologized and issued payment immediately (mistakes happen). But what I’m trying to say is that it is your responsibility to keep track of your events and your payments.